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Online Fundraising Tips For Non-Profits

Nonprofit fundraising is always a challenge. Donors have high expectations of non-profits and can easily do research on you to ensure that they are giving to charities and organizations which will spend their donated money wisely. Even more challenging is the fact that there are plenty of competing nonprofits to which a donor can choose from. Your message has to be compelling, and you have to convince others that your cause or organization is worthwhile with a strong voice. Here are some solid fundraising tips to help you get started in your fundraising endeavors as a nonprofit.

1. Sell Merchandise

One of the easiest ways to solicit funds from donors is to sell merchandise. Merchandise makes people feel like they are receiving something of value for the money that they are spending. Perhaps you have seen school bake sales and catalogs where you can order products for fundraising. The right merchandise can be a magnet for donors, assuming it’s possible to bring in a regular customer base.

2. Include Gifts with a Donation

The right gifts can be a magnet for potential donors, especially for those nonprofits that have a group of supporters who are motivated by a common purpose. T-shirts, pens, and coffee mugs can be a great motivator tool to get people to donate, and can be ordered very cheaply online.

3. Build up an e-mail list

Whenever you are at an event, collect as many e-mail addresses as possible. Don’t stop at face-to-face networking, though; take advantage of the internet and collect e-mail addresses from visitors who go to your website. People have no qualms about sharing an e-mail address as it’s usually a low-risk activity. You should also include some sort of report or video with a submission to encourage these individuals to submit their e-mail address.

4. Crowdfunding

This method of fundraising has taken off in recent years. Crowdfunding relies on many contributions and is useful with projects that have clearly defined goals and progress that can be tracked. If your organization has a specific project in mind which it is looking to fund, then a crowdfunding approach could work well to raise funds quickly for that purpose. Crowdfunding has already become a major means by which companies are able to get funded, so don’t count it out just because it is relatively new.

5. Testing

Fundraising campaigns such as President Obama’s 2012 and 2008 campaigns have found that small tweaks can impact the likelihood of success. With A/B testing, it’s possible to determine if something such as changing a word on a button or changing the color of a button are able to lead to more donations. If your organization has the budget to create and test multiple versions of your campaign, you may be surprised how much of a difference a small tweak can make to generate more leads.

Fundraising just requires a little bit of creativity in order to find the right sources of money. Once you have done your legwork, you should’t have any trouble finding the right funding. Be sure to spend the money received from fundraising efforts on meaningful expenses, as donors don’t like to see their funds go to waste. This is the reason why crowdfunding is so popular, as donors can see a direct impact from the money that they contribute. These fundraising tips should make it easy for you to not only launch your next nonprofit fundraising campaign, but see it turn out successful.

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