You’ve probably heard the saying, “Don’t reinvent the wheel.” This useful bit of advice applies to a number of scenarios, and you might be surprised to find that it applies to fundraising campaigns as well.
When you’re planning a fundraising campaign, you may hear someone say something along the lines of “This is being done everywhere!” Even if that’s true, is that necessarily a bad thing?
Is a totally unique fundraising approach better than tried-and-tested fundraising methods? A better question is: do you really want to experiment with untested methods when your results are on the line?
If other organizations are running similar fundraising campaigns, there’s a good chance they’ve been tested and tweaked over time to help maximize the chances of success. If you’re about to have surgery, wouldn’t you rather go with a surgeon who uses tested, proven methods–instead of someone who’s trying something new for the first time?
Over time, fundraising may slowly change, but that’s because the intended audience slowly changes. You can try something radical and innovative, and it may pay off in a big way. But you have to be willing to accept numerous failures as you experiment.
These failures can come at great cost, which many small organizations simply can’t afford. Fortunately, there are many large organizations that are willing to incur these costs as an investment in finding more profitable fundraising approaches. If we’re patient, we can learn what new ideas work from them and implement them in our own fundraising campaigns. It’s always nice to be able to stand on the shoulders of giants!
So next time you’re planning a fundraiser and it feels like it’s similar to other fundraising, take that as a sign that it has a decent chance of success.
If you’re looking to do fundraising in the Central Texas area, contact Texas Capital Fundraising to discuss your needs! We’re the exclusive fundraising distributors of Butter Braid braided pastries for Austin, Round Rock, Pflugerville, Georgetown and the surrounding areas!