Facebook is useful for more than just keeping in touch with your family members and friends. It can also be a powerful tool to help you raise money for a fundraiser. In previous articles, we’ve touched on using social media to help promote your cause to a potentially limitless pool of donors; this article will go into more detail on using the platform of Facebook specifically, starting with the basics. There are a number of techniques you can use on Facebook to make your fundraiser a success, so let’s take a look at a few of them!
Post A Status Update
This is one of the simplest things that you can do to raise funds on Facebook. You should keep your followers up-to-date by posting regular status updates about your fundraiser; you even include a link to the fundraising webpage in the status. It is a good idea to post a status update about three times per week.
Regular status updates will not only keep your friends informed about the fundraising campaign, but will also make your campaign more likely to be noticed. It is easy for people to scroll down and ignore their Facebook mini-feed, but if they keep seeing multiple status updates from the same person, then they may feel compelled to find out more.
Create a Page for your Organization
Rather than just posting these statuses from your own personal account, it may be a better idea for you to make a page for your organization and post through that page. This way, rather than seeing your name and picture on their feed, your followers will see the actual organization’s name—a detail which could make the status seem less like a friend nagging and more like an official cause to support. Be sure to add a cover photo, profile picture, and “about” information to the page to make it feel more complete, professional, and informative.
Create An Event
Many people use Facebook to search for events in their area. That is why if you are having a fundraising event on a specific date, then you should definitely promote it on Facebook by creating an event page. This will allow everyone to know exactly when and where the event will take place, giving them a chance to plan ahead and make room in their schedules. Invite everyone on your friend list even if they do not live in the area, and you may be surprised to see how many people you can reach by promoting your event on Facebook.
Start A Group
Groups and pages are two of the main ways that people promote themselves on Facebook. However, a group can be a much better option if you are trying to do a fundraiser. Pages are best for people who are trying to promote their music or a business, but a group work best for a more community-focused project such as a fundraiser. Groups provide an opportunity for you to invite all of your friends to a single page that they will all receive notifications from.
A group will make it easier for you to interact with your fellow donors. You can start discussions and encourage everyone to join in on them. A group can be a very effective way to keep people updated about what you are doing, as Facebook puts greater emphasis on group activity when it comes to notifications and news feeds.
Creating a video is a lot easier than it was in the past. In fact, you can create a high-quality video using your cell phone. Videos make it easy for you to get your information across to people, as they quickly lose interest when they are reading something but are more likely to stay engaged with a video.
There is a Facebook video app you can use that is ideal for posting short videos. You can also tag people in the videos, making it easy for you to spread the video across social media.
These are just a few techniques you can use to get the most out of Facebook for your fundraising campaign. Keep the activity flowing, and you’ll gain traction surprisingly quickly. Form there, your campaign can only get bigger and become more official, fueling more growth and support along the way!