Perhaps you are funding an excursion abroad to help teach other cultures, or maybe you want to hold a community event to share your faith. But you are also aware of just how costly this can be for you and your congregation, which is why you turn to crowdfunding. This is a great way to raise awareness for your church and to get a little financial assistance—as long as you do it correctly. The following are a few online fundraising tips that should help you create a great crowdfunding campaign.
Showing is Better Than Telling
Perhaps one of the most important online fundraising tips that you can take to heart is that people want to see you or your church at work, and a great way to do this is through a video pitch. You’ll want to develop the story behind your idea and what you want to accomplish, but this does’t mean that you should just stand in front of a camera and simply tell your story. A good video pitch takes a good amount of planning.
You may want to hire or ask your church to see if someone can help develop a script and shoot a film showing the church at work as you explain your idea. This is a good way to introduce your organization before explaining your cause and what you’re collecting donations for. Maybe you could show the supplies that have already been purchased or some of the churchgoers who are excited about the project.
People are interested in the action, which makes them believe that you are serious about the project. Do your best to make this video as professional as possible, which means good editing, lighting, camera work, and sound.
Take a Good Look at Your Website
People who see your video pitch may also be interested in your website to learn more about the church. It is important that you do your best to update your website with some of the things that make your church unique.
Try to ensure that the website does not look dated, as this could give a negative impression to visitors. If needed, hire a professional web designer to make sure your site feels contemporary and works across all modern devices.
Word of Mouth Still Counts
The video pitch that you make will not automatically become popular among the pool of other crowdfunding campaigns. You need to make sure you have a plan in place regarding how you will spread the word.
One great way to do this is to make sure that every one in your church shares the crowdfunding campaign pitch on social media. But that is only the start of the process. It is a good idea to reach out to some local media outlets or even independent outlets, like YouTube channels to get your campaign seen.
Ask your congregation if anyone has a YouTube channel with some followers or has a blog. You would be surprised to find that many people are involved in these types of endeavors, which could be helpful in spreading the world. You can also hire a social media promoter to help you reach others outside of the circle in your church as well.
As you can see, there is a lot that can be done to get your project noticed and your mission funded through crowdfunding. Just make sure you prepare and do your best to promote the campaign!