There’s no doubt about it. It is intimidating to ask other people to donate their money to your cause. Oftentimes, when people hear that word “donate”, they slink away with a wary look on their face. Sometimes, they’ll seem genuinely interested, but we have to help them realize they already care.
If you’re supporting a cause that can make a positive impact, the giving becomes completely voluntary. Then you simply tell them how much you’ll need. But if you’re still worried about asking for donations, check out these 5 tips.
1. Learn everything about your donors
When you talk to a potential donor, you want them to feel as if you know their every thought. Research your donor as an individual, as well as research the kinds of people that donate to your group as a whole.Consider these questions when trying to learn more about your prospective audience:
What kind of language do they use? What are they passionate about? What other causes are they a part of? What are their fears and worries about giving?
You should be able to quell the fears and worries every donor feels, even when the donor won’t tell you them. By using the same language they do, you’ll bridge that gap between their existing passions and the desire to donate to your Non-Profit.
2. Practice makes better
You can get more funds and create real, lasting connections with your nonprofit and your donor by practicing every part of your craft.
Imagine yourself sitting with your prospective donor and rehearse the paths the conversation could take, many times over. Truly dig deep into your talking points to understand what it really means. Practice graciously addressing common refutes and focus on talking with the donor.
Run through how you’ll call them on the phone. Plan on how to structure your meeting. Decide how long you’ll small talk at the beginning, and how to transition smoothly into the ask itself. Leave no stone unturned! Practice out loud.
3. Keep It Transparent
Make it clear in your first call or contact that you’re interested in talking to your potential donor about your cause and how they might be able to get involved. Be upfront about it: You’re interested in them as a person, but your visit transcends a platonic relationship. If you tell them up front, they’ll be able to prepare their thoughts and questions on the cause.
4. Avoid Boring
Don’t be boring. Don’t be afraid of sounding weird or too forward. Provoke interesting reactions that are memorable, not boring, formulaic encounters. Ask your donors powerful questions related to your cause. If you can get your donor to open up to you and have fun talking to you, they’ll be more likely to donate.
5. Give them an exact amount to donate
Always ask for a specific amount to contribute to the cause. This is especially important because you take the burden off of the donor to estimate what amount they should donate. They don’t know nothing about the milestones you’re trying to reach, so you should be the one to tell them what to do.
Consider using some non-confrontational phrases asking for a specific donation amount, rather than being brash and too blunt about it.
Fundraising can be extremely rewarding when put in retrospect. You’re asking people to take action and further a noble cause. That’s significant. If you’re doing good in the world, most people don’t mind donating to help out. You’ve just got to ask them to.
If you or a loved one is looking for a new way to fundraise, consider ordering some delicious pastries from Texas Capital Fundraising! Delicious and hard to come by, these are a perfect way to entice your potential donors to give more to your cause.